The boys didn't give up, and they continued their journey where they soon found themselves in Aarhus, Denmark. In Aarhus, they met with two guys, Nikolaj and Steffen, who had a shop in the heart of the city. They saw the tee shirt and instantly loved it. They bought twelve of the tee shirts, thus starting a strong connection with Les Deux. The tee shirt sold extremely well, and within that summer, the boys had sold more than 500 tee shirts.
It all began in 2009 when Andreas and Virgil came up with an idea to create a fashion brand which combines the preppiness of Northern Sealand with the darker roots of Nørrebro, Copenhagen. They found a few old English patches, and sewed them onto a white tee shirt. The tee shirt was shown to friends and family, and it became an instant favorite. Andreas and Virgil were stoked! Now, all they had to do was sell the tee shirt to a few stores in Denmark, and a brand would be born.