In 1916 Keds redefined footwear with the introduction of the Champion sneaker. The iconic design ignited a style revolution, capturing the hearts of women everywhere from fashion icons to the girl next door. As Keds enters its centennial year, the brand has become a lifestyle fueled by a passion to put ladies first. Whether it’s her love of fashion or crushing it in her career, Keds supports what she’s all about and who she aspires to be, championing what it means to be a lady today.