When the Fila brothers first opened shop in 1911 in Biella, a small town in the foothills of northern Italy, they had no idea how far their legacy would travel. Originally in the business of creating quality textiles for local townspeople, the brothers sought to produce fabrics that combined luxury, art and utility, drawing inspiration from their homeland to create product as exquisitely textured and evocative as the Italian landscape: the austerity of the Alps, the fluidity of the hills and the boldness of the Mediterranean coast. Today, as we celebrate the 102nd anniversary of Fila, we are proud to say that their vision lives on in our company. From the craggy peaks of Mount Everest to the illustrious lawns of Wimbledon, the name Fila echoes an unmistakable legacy of excellence, born through decades of innovation and unswerving dedication to provide premium sportswear crafted to be exceptional as its wearer.
The story of Fila's transformation into a leading global designer of high-end sportswear has been one of continual evolution driven by a philosophy of innovation that lies at the heart of our most successful designs. In 1923, the brothers officially established the expanding family-run textile business as a high-quality knitwear manufacturing company, entering into a limited partnership named Maglficio Biellese. Through the years, the business grew beyond the borders of Biella to become a well-known quality knitwear producer for Italy. In 1942, the company merged with the Fratelli Fila company, and by 1972 the company had sales of over one billion lire and a total workforce of more than 250 people. Wishing to further expand the company, Giansevero Fila hired Enrico Frachey as the managing director of the firm in 1968. Frachey shared Fila's vision and it was his creativity and managerial resourcefulness that ultimately transformed Fila into a global sportswear brand.
When launching, the collection really marked the dawn of a new era. Not just in FILA’s history, but in the sportswear industry as a whole putting the iconic F-box logo into play.
The accomplishments within sports excelled. And so did the athletes, Björn Borg probably being the most iconic by winning 5 Wimbledon 1976-1980)
In the 90’s FILA was one of the strongest basketball brands in the US. And what happens within sports echoes in the streets. Many iconic front figures and trendsetters within the line of music and street style quickly picked up the brand.
Today FILA is still known as one of the most stylish sports fashion brands with an undeniable recognition in its esthetics.