FILAs history begins in 1911 when four brothers named Fila decided to start a knitwear company in Italy.
Having a heritage and reputation built on excellence in quality it took five years to develop the sportswear collection launched 1973.
When launching, the collection really marked the dawn of a new era. Not just in FILA’s history, but in the sportswear industry as a whole putting the iconic F-box logo into play.
The accomplishments within sports excelled. And so did the athletes, Björn Borg probably being the most iconic by winning 5 Wimbledon 1976-1980)
In the 90’s FILA was one of the strongest basketball brands in the US. And what happens within sports echoes in the streets. Many iconic front figures and trendsetters within the line of music and street style quickly picked up the brand.
Today FILA is still known as one of the most stylish sports fashion brands with an undeniable recognition in its esthetics.