DEFEND PARIS means to defend all, no matter who you are. If you want a brand that has a purpose, a meaning, and looks edgy on top of that, look no further.
Recognizable with its block letters and gun image, the brand is not about war, but peace. It's about protecting your rights, being who you are, and believing what you want. It's for the bold female who wants to make more than a fashion statement, but a statement in her fashion. With black and white color tones at its base, it's built for lasting through the ages.